Selling or licensing to a large company?

Hey guys

Have any of you ever ended up selling IP to a large player in your targeted industry rather than productizing and selling?

Perhaps you developed something which satisfies a niche but actually best serves its users by being licensed off and integrated into a large piece of software which has established presence in the market, rather than giving users a new independent thing to purchase and download.

If you've been in this position, I'm curious to hear how it went.

Thanks!