Shutting down the avocado form

I've learned the hard way that starting a project simply because there's a possibility to make money is not a good approach. Recently, my team and I started working on a form-sharing tool, but quickly lost interest and shut it down. We made a few key mistakes, and here are some lessons we've learned from our failure:

1. Don't launch a half-baked product in a crowded market without a distinctive advantage. Our early version of the form-sharing tool wasn't enough to stand out from the thousands of other solutions already available.

2. Stay true to your niche and avoid getting distracted. We lost focus and stopped prioritizing the niche market we were initially targeting.

3. Have a clear system in place and execute the product on time, regardless of whether it's an internal product or a client project. We failed to give the product the same attention and priority as our client projects, leading to poor execution.

4. Develop a good marketing strategy, be prepared to change it if it's not working, and ensure good execution of the plan. We copied someone else's marketing plan without considering if it was suitable for our product, and didn't know how to market our product effectively.

5. All founders need to share the same passion for the product and be excited about it. We had different ideas and weren't all equally invested in the product, which led to a lack of motivation.

Overall, our experience has taught us that it's essential to validate ideas with potential customers before investing resources, prioritize the user experience of the product, and consider partnerships and collaborations to reach a larger audience. We hope that by learning from our mistakes, we can launch a successful product in 2023.

Thank you.