Soft-launching an education app, where should I put my energy into in regards to growth?

Hi everyone - in the next few weeks, we're rolling out a new app in several test markets. However, I am coming up with an interesting step-by-step growth plan and would love to get your unique ideas and insights. The app is focused on early-stage entrepreneurs, students, and those who are interested in starting a business. We have several high profile individuals, worked with them on the courses, and worked on a production to deliver a high quality experience for learning. Imagine Masterclass x Quibi x Entrepreneurship.

What are some channels/avenues that could work for growth?