Someone is reading bad reviews of your product
When a prospect searches for “[your product] reviews” or asks ChatGPT whether your product is any good, your homepage is rarely what shapes their first impression.
It is often an abandoned G2 profile, a three-year-old Reddit thread, or a comparison page written by a competitor.
That made me think about reputation ownership.
Would you create a transparent, brand-owned reviews hub that includes real customer reviews, real names and dates where permitted, links to original sources, criticism, and what the team did to address it?
Not a page that hides the bad stuff. A page that gives the full context and becomes one credible source in the conversation.
Some founders are now buying exact-match domains such as yourcompany-reviews.com to own that query. I am not convinced that is the best approach. A well-built /reviews page on the main domain may be more trustworthy.
Is this smart reputation management, or does it cross into trying to manipulate search results?
How did you decide this was worth building in the first place?