Talking Growth: Weekly Growth Wins + Tips
Hey everyone,
I'm a growth marketing consultant for creators and brands with a special focus on social/content and email marketing, so I have weekly recaps with my clients and also compile my learnings into a weekly thread. If these are helpful, I'll continue posting them every week.
🌱Client Growth + Wins of the week
- TikTok following grew from 552,000 followers to 570,000 followers
- Instagram went from 21,300 followers to 21,500 followers
- Newsletter subscribers grew from 3679 to 4,4544
- Course signups from 793 to 1126 enrollments
- Private community from 50 - 100 members
What's working: 5:1 organic to post ratio. For every 5x organic post, make 1x promo post with a reference to link in bio, join my newsletter, buy my product. This makes your content feel less salesy to and more authentic. Also, it allows you to find out what organic content performs well so you can test it as a promo post. Daily posting and content distribution. We repost our best performing TikTok vids across IG Reels and IG stories. Additionally, we use CTA's to drive to our course and free printables.
🧑🏿💻Strategies, Tactics & Insights
YouTube Shorts: I mentioned previously to post your short-form content across YouTube shorts; however, I'm no longer noticing significant growth from this tactic. I'm advising my clients to pivot from this strategy depending on the niche. YouTube shorts do work; however, be mindful you're not sacrificing your long-term brand identity on the platform. I recommend posting 2x-3x times a week of your best performing short-form content.
IG Reels Growth: If your goal is to grow on Instagram, you need to be posting on Reels. Unlike TikTok which does well with consistent engagement, space your Reels 3 - 4 hours apart. Post once a day at most and use a structure of 2x large hashtags, 3x small and medium hashtags.
Email Tactics: Find out the top pages based on traffic and bounce rate on your website. Identify opportunities to create a free resource and gate that resource asking for email signups.
🤝Growth Advice from Others
Instagram Hashtag Bubbles: Rather than guess what hashtags to use, find influencers in your target demo and replicate the hashtags they use. For example, if your audience follows Michelle Obama, see what hashtags Michelle Obama generally uses and use that in your posts for her target audience.
Source: overheard on Clubhouse
Audit your following: Frequently go through your followers and make sure you remove followers that don't follow you back or engage with your content. Engagement only works when you have active followers.
Source: overheard on Clubhouse
Find IG Reels & TikTok Inspo: If your goal is to grow on Instagram and TikTok, find the top ranking videos in your niche and dissect why those are working and rank so highly. Next, recreate the video by putting your own twist on it with similar hashtags.
Source: overheard on Clubhouse
🔧Tools & Resources
Linkedin Playbook - The good people at Demand Curve did a lot of testing and interviewing of influencers to help put together a guide to level up your Linkedin game.
