Email marketing is one of the main channels that generate leads.
But what happens if you've just started?
Even if you're an individual trying to promote your blog or a small business that tries to make its first digital footsteps, here are some practices that will help you boost your email list, along with the estimated percentage of new subscribers:
- Choose an email marketing platform (Free just to get started) - 25-30%
- Give people incentives (exclusive content, coupons, offers, webinar, etc.) - 25-50% (depending on the incentive)
- Place pop-ups on your website and a scroll box - 15-30%
- Add CTAs to your pages - 15-20%
- Create a dedicated landing page & link it to your ads - 50%
- Add social media to the game (include a sign-up button, run a sign-up campaign) - 15%
- Run a viral contest (eg. share to get more entries) - 35%
- Manually reach out to your contacts - 80%
- Create a referral program for new signups - 30%
- Host a giveaway - 30%
- Experiment with different pop-up forms (eg. exit-intent, inline, full-page) - 10-15%
- Encourage signups through email signature - 5%
- DO NOT BUY CONTACT LISTS ❌
- Ask business card when you meet someone in-person ETA 7-8% more subs
Original source: https://moosend.com/blog/how-to-build-an-email-list-from-scratch/#give-incentives