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The Map To Grow Your Email List

Email marketing is one of the main channels that generate leads.

But what happens if you've just started?

Even if you're an individual trying to promote your blog or a small business that tries to make its first digital footsteps, here are some practices that will help you boost your email list, along with the estimated percentage of new subscribers:

  1. Choose an email marketing platform (Free just to get started) - 25-30%
  2. Give people incentives (exclusive content, coupons, offers, webinar, etc.) - 25-50% (depending on the incentive)
  3. Place pop-ups on your website and a scroll box - 15-30%
  4. Add CTAs to your pages - 15-20%
  5. Create a dedicated landing page & link it to your ads - 50%
  6. Add social media to the game (include a sign-up button, run a sign-up campaign) - 15%
  7. Run a viral contest (eg. share to get more entries) - 35%
  8. Manually reach out to your contacts - 80%
  9. Create a referral program for new signups - 30%
  10. Host a giveaway - 30%
  11. Experiment with different pop-up forms (eg. exit-intent, inline, full-page) - 10-15%
  12. Encourage signups through email signature - 5%
  13. DO NOT BUY CONTACT LISTS ❌
  14. Ask business card when you meet someone in-person ETA 7-8% more subs

Original source: https://moosend.com/blog/how-to-build-an-email-list-from-scratch/#give-incentives

on August 5, 2021