The Product Loses Its Identity

I’m building a new SaaS product. But the product’s identity is in flux. It’s heading in a very different direction from where I started.

I need to do a little more research and think it through. Otherwise, I can guarantee there won’t be any sales. Because I’ve been through this before. When a product loses its identity, it starts to decline.

• Have you had similar experiences?
• What advice would you give?