Thinking Aloud - User Research

When you put the prototype in front of users, there is a temptation to walk through and demo the product rather than ask them to use it themselves and observe their feedback.

Here's where the Thinking Aloud tool comes into play. I’ll give you an example of a time when I understood the distinction.

https://thediscourse.substack.com/p/thinking-aloud-tool-of-user-research?s=w