Tip - Get your users to the AHA moment fast

“AHA I see what the deal is”

That’s what you want your user to say when they try out your product for the first time

It’s a feeling more than anything

And it’s very psychological.

Mike - a 30 something year old man from Austin finds himself browsing on Product Hunt looking for something to solve his problem

He wants to build a quick landing page for his info product

After a few red bull-induced searches, he finally finds something he likes

Mike checks out the landing page, sees the product demo, skims the copy, checks the pricing

And says to himself

“This could be interesting”

He sees a 7-day free trial to try out the product

He enters his name and email

“Let’s see how this goes”

Upon clicking the button Mike moves from casual onlooker to becoming a user

And in return for becoming a user, Mike wants something in return

He wants to solve the exact problem he sat down to do - build out his landing page

This journey from signing up to experiencing the core value of your product is known as “activation”

And this journey from A to B has to be as short as possible

Zero friction, zero resistance - all Mike (or any user) cares about is to get to his final destination quickly and painlessly

If your product is simple like a content repurposing tool, then all the user has to do has to do is enter his article URL and get back a tweet thread

“AHA this is pretty cool”

Example: Typefully, Carrd, PDF.ai

Try out these products and you’ll see how fast the AHA moment is

You literally go from zero to one in seconds

It’s frictionless and simple

All three of these products have a good solid MRR

Now if it’s a slightly more complex product like an SEO analytics tool, then you can have mini AHA moments guiding the user from one small dopamine hit to the next

For example, you could have Mike enter his URL and get an audit of his current SEO traffic sources.

Ahrefs does this very well - has a bunch of free tools to give you value and then slowly eases you in into the main product

The goal here is to think about your product’s core solution, core value proposition and your one core promise that you provide to your users

And get Mike to say “Aha I get what this does - its pretty cool!”

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