
Search Engine Optimization is a critical component for most marketing strategies. It is the act of structuring web content to maximize its visibility in the organic search results of leading search engines.
Before going into the list, it's important to note what distinguishes a specialist from someone who is all talk and no action. The individuals on this list are specialists primarily due to the breadth of their knowledge in advanced SEO and their ability to use that experience in other complementary areas of internet marketing.
While any SEO novice who has ranked for a long-tail term with little competition can produce a blog post explaining how they did it (and then never update it), these specialists are significantly more skilled. They have the experience and reputation to back them up. So keep an eye on their social media profiles, and you'll never have to worry about being fooled again by folks that continue to spread outdated or just incorrect SEO advice online.