What is the right way to validate startups?

There is no one way to "correctly" validate products.

There is only one guideline: "make sure that you are building something that people want"

For example, you can research trends and create an affiliate-supported business model where you can generate more revenue around creating content that people are interested in.

Another example is that you can ask people directly to validate a wider-reaching product that most people would be interested in.

There is no "right" way to validate products - as long as you can find products that people want to buy, you have a validated product.

One rule about product validation is that the closer that you are to your market (and the more that they agree that they want the product), then it is more likely that you have a product that people actually want the product.

If you are interested in finding a product that people want to either participate within (i.e. social eCommerce) or buy through (a marketplace), then you have found your product.

If product validation is something that you are interested in, I create growth-oriented market research reports for you to validate your product concept.

If you are interested, feel free to click here to get your product concept validated for $20: https://0ay22st18ux.typeform.com/to/KARHxefJ