What writing tips have you found most helpful?

I see writing as a unique thing - most people can write, but not as well as they think or hope they can. Writing well can be a really effective way to build an audience, raising awareness of your project, or grow your business.

A couple of good tips I've picked up over the past 10 years of writing online are:

• Write as you speak. This helps you sound more conversational and human.
• Be consistent. Even if you aren't as strong a writer as you'd like to be. Consistency will (eventually) bring improvement.

I'd love to know what you've found works for you. Share your best writing tips below!