When a website says "20% increase in X" ...
How many of you have actually looked into the case study, or asked for data to verify this number?
I see this language all the time and I find myself, without thinking it through, attributing greater value to the product. I have also never actually looked into where the data came from.
Thoughts?
I think of it as marketing bullshit and use of data to make them look good. :)