Working on both sides of the equation for startups?

When I started my company Cubitoo (https://cubitoo.com), the first idea was to be "yet another creative agency": doing SaaS, designs, whatever you need.

What I realized along the way is that building the SaaS MVP is sometimes not even half of the effort of the founders, i.e., there are so many little decisions and considerations each day, that it's easy to get overwhelmed and end up lost or stuck.

That's when Cubitoo changed the direction from "only doing things" to "doing things and teaching things". The Founder&Startup program is aiming at getting a production-ready MVP up and running, while the founders are being coached and trained in topics like product design, communication, marketing (social, paid), team organization, productivity, and other smaller topics ensuring their company doesn't implode the minute they are left alone with their MVP.

What do you think? I see much success with this approach, one of my clients told me few months in that "she would never have the courage to start if we haven't met" and now she not only has a market-ready product. She's also aware of the product design intricacies, knows how to communicate her product's features, can stand ground with software and design agencies.

I think we pay a little bit too much attention to the "building part" of the equation and sometimes leave the founders to themselves to spiral freely ;-) I want to change that. Did you receive any help (free or paid) as a founder? Did you need it?

BTW. If you are excited about the ideas of my Founder&Startup program, let's talk, you can find the email address in my profile.