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Write bottom of the funnel content

If you have limited resources for blogging, target specific searches with high purchase intent.

Examples of this include:

  • Competitor Comparison Posts (Your Product Vs. Competitor X)

  • Tool Discovery Posts

  • How-to posts where you teach people how to solve a specific problem, and then gently nudge them with your solution.

  • Alternatives to posts (Don't forget to include your product in product directories that offer alternative tool comparisons such as Alternative.to)

  • Case studies about how someone solved a common pain point using your product.

on January 28, 2023