James Cummings

Founder of UtilitySEO, an SEO tool that tells small teams what to fix first instead of handing them 400 problems. Manchester, UK.
Mostly here to talk about measurement. Two pages on our own site shipped with no h1 for months, because a checklist cannot fail. Our Google Ads account read Eligible for six months while serving nothing. I write up what breaks quietly, and how you find out.
utilityseo.com