Roberto Espinoza

Founder and CEO of Ruzora. I work with senior software engineers across Latin America and help US startups hire and run distributed teams. Here to lea

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We swept 30 markets and kept 93 of 3430 candidates. Here is what the 2.7% actually taught me.

We got our Shopify app approved in 72 days. Now we're stuck at distribution and people keep offering us paid reviews.

2,000 upvotes on Reddit, 0 signups. I stopped launching and started commenting. 11 customers later.

A hospital wants to pilot my healthcare SaaS — how do I protect ownership and negotiate the deal?

I Lost Deals Because My B2B Marketing Was Aimed at the Wrong Person

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