Sofia

Working on my second startup now (the first one, in 2013, didn't go anywhere since I got cold feet). Started with initial concept of B2C financial coaching (delivered online) in January. In March, pivoted to B2B, and that was better but not good enough. In May, went back to the drawing board and started generating new ideas. Did a bunch of customer development interviews to narrow down to the SME (small & medium enterprise) finance space in Africa. Haven't figured out the right product for this market yet, it's a work in progress!