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Matt Lambert's avatar

Matt Lambert

Helping SaaS founders cut noise and build with clarity.


Products

Design tools, frameworks, and services for SaaS founders who want product clarity

  1. SWARM

    Your product is noisy. SWARM makes it clear. A founder-friendly design framework to simplify decisions and speed up growth.

    Active - 2005 to Present

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Articles

Practical insights on cutting product noise, finding clarity, and scaling SaaS products. Drawn from real work with founders.

  1. Design isn't Disappearingcardeo.substack.com
  2. Where AI Ends and Design Beginscardeo.substack.com

Recent activity

Aug 28, 2025created a post
Focus is a feature
Aug 21, 2025created a post
SWARM Grid is a framework for founders to cut noise and find clarity
Aug 21, 2025created a post
SWARM Grid is Live!
Aug 20, 2025created a post
SWARM Grid complete
Aug 19, 2025commented on a post
Vibe testing tool - honest roast

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