Decided to look back at the early days of Slack and how they managed to growth-hack their user base.
In short:
- Set up an excellent on-boarding process
- Encourage community development
- Understand the market
- Communicate with users regularly
- Support app integrations
- Make app available across countries and platforms
- Showcase valuable insights
https://www.referralcandy.com/blog/slack-word-of-mouth-marketing/