Tracking ads conversation rate when payment is done in a downloadable app?
Hey guys,
At Missive we are experimenting with ads on Reddit, Twitter, FB and whatnot and we haven't found a good way to measure success.
We track app downloads and signups in Google Analytics to know if people coming from paid ads download the app or not.
The problem is that most people upgrade to a paid plan after using the app for a couple of weeks, and they do so from the app.
We're totally in the dark when trying to assess which ad result in the most paying customers.
ad -> website -> download app -> upgrade in app
We don't want to optimize our ads for downloads, we want to optimize for paying customers.
Any tips, good practices to track ads conversation rate in such scenario?
I recommend using Segment to tie together tracking between multiple apps, e.g. Google Analytics and something like Amplitude or Mixpanel or even Stripe. Let me ping my buddy who's got more experience doing this kind of tracking than I do.