I've been thinking about creating a me-too product in an emerging space with just two competitors. But I'm not sure if it will be worth my time because there's not much I can do in terms of feature differentiation or marketing. Would you have any kind of advice for me?
The advice: it depends.
If you think you have some strong advantage over competition.
That advantage can be:
But since you said you don't have such advantages, then you probably shouldn't be doing it.
Some competition can be a good thing, since it validates the demand. However, some type of differentiation is highly recommended. You mentioned you can't do any features differentiation, but think of it this way:
wow this is good. thanks so much!