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4 Comments

I need your advice--what's good and what's meh about this landing page?

https://staging-frontend-pulse-ability.herokuapp.com/

We help B2B founders and B2B social media influencers find each other online and grow sales. Would be delighted to hear your feedback on how we can improve our positioning, visual design, messaging, call to actions, anything!

Thanks for reading!

Dan

  1. 1

    Design wise: feels a little dated in colors, fonts, and styles

    The main call to action is vague - "Are you reaching the right audience?" - could apply to any form of marketing
    Maybe - "Are you influencing your customer's choices?" - would be better.

    The old way/new way section is not correct. Any marketeer is going to look at that and go "you don't understand my job". You can't replace SSL/landing pages/podcasts hosting/etc with just influencers. That's a ridiculous claim and will alienate most sensible people.

    The rest of the page reinforces that you're not quite clear on how modern marketing works. I want to see how you can boost my campaigns on certain channels. How you integrate with my existing reporting. I want to see that you understand that biotech CEO influencers are not relevant to t-shirt printing, or SaaS CRM... show me you understand my job and I'll be more likely to buy.

    The made-up influencers also grinds on me. I want to see an example of influencers from an industry. The fake ones don't build trust, in fact, they erode it.

    I'd also like to see stats from successful campaigns.

  2. 1
    • Header Hero Section should be in the middle of the screen because your Header section is taking the whole screen the content needs to be bigger and in the middle.

    You can use:
    position: absloute;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);

    or you can use flexbox.

    • The main font doesn't look too professional, it needs to be bold and beautiful.

    • You definitely need a logo you can't run that text in top it looks bad.

    • The loading at the start before the website opens is kind of too basic, you can find new ones at codepen or something.

    I'm sorry if any of my words were kinda mean, English is barely my second language and I only have one word for each expression. :)

  3. 1

    Looks a bit lifeless to me. Not a lot of character. In the footer it says Copyright 2014 and all social links are dead, not very trustworthy.

    1. I'd try to bring some color/character in there
    2. The old way/new way graphic doesn't really speak to me. Influencer marketing has been around for a while, but why should I use your platform for it?
    3. You should get your copy looked at by a professional. Things like your title 'B2B Influencer Marketplace' and your main headline don't get me hooked.
    4. The screenshots from the platform itself look pretty nice. I'd love to see a showcase of 2-3 real influencers from your platform. Also a good opportunity to solve #1, with some nice showcasing images.

    I can see that this could take off if you do it right. Good luck and good work so far.

  4. 1

    Clicking "Learn More" does nothing, and I think you should make the hero take up 90vh, rather than 100vh so that it's more obvious there's a page to scroll down.