Storytelling in SaaS
How important is it?
Who's doing it the best?
What's so great about the brand/blog/social media profile you're sharing?
How can someone get better at it? Not looking for 'Understand your customer'; looking for something more actionable than that.
What makes you interested in this topic in the first place? Why storytelling in SaaS vs storytelling in any other type of online business (e.g. e-commerce).
Hi @csallen - Great question! I'm interested in storytelling for saas since that's what I'm currently working on. I think you can learn and take examples from any type of online business... But I think saas forces (or can, I'd be curious to hear what you think!) to be more creative about the story you're telling.
What I'm most interested in is storytelling through blogs + landing pages for saas.