Feedback on my Email Content for Customer Discovery
Hey IH,
I'm using Drip to reach out to shop owners that I'd like to interview to discover pains and unmet needs.
The workflow is:
- Send Email 1
- Wait 24hrs => Send Email 2
- Wait 24hrs => Send Email 3
- Wait 48hrs => Send Email4
I put 19 emails in the subscriber list yesterday and launched the workflow! Woohoo 🚀
Current metrics are:
- 8 opens
- 3 unsubscribes
- 0 replies
My content is below. Would love some input on the content and additional thoughts you may have.
I will keep this post updated as this first batch of 19 run through the entire workflow and let you all know how the metrics shake out.
The CSV I create for generating this list consists of:
- first_name
- company
- current_technology (if I can tell on their site which booking service they use right now)
===
EMAIL 1
Subject: Guided trips
Hi {{ subscriber.first_name }},
{% if subscriber.current_technology == "none" %}
I noticed {{subscriber.company}} isn't using an automated booking service and I wanted to reach out because I’m trying to understand what shops like yours might be interested in.
{% else %}
I noticed {{subscriber.company}} was using {{subscriber.current_technology}} and I wanted to reach out because I’m trying to understand how {{subscriber.current_technology}} users are managing guided trips.
{% endif %}
This isn't a sales email. I’m not selling anything. I'm just trying to learn how folks like you handle the guiding process from start to finish and if there are any common frustrations you face that you wish could be solved. Maybe one day I'll be able to build something you want to buy, but right now, I'm not selling.
{% if subscriber.current_technology == "none" %}
Since you are running exactly the kind of business I'd like to help, I’d love to hear about the most frequent challenges and frustrations you face with your website and managing guided trips.
{% else %}
Since you are running exactly the kind of business I'd like to help, I’d love to hear about the most frequent challenges and frustrations you face with your website and with {{subscriber.current_technology}}.
{% endif %}
If you’re available, I’d love to chat for just 20 minutes. Let me know if you're up for it.
Tight lines,
Brian
===
EMAIL 2
Subject: Follow-up from yesterday
Hey {subscriber.first_name},
{% if subscriber.current_technology == "none" %}
I know you're busy, just wanted to follow up to see if you've got any thoughts on what shops like yours might be looking for in a tailor-made booking solution to fit your needs.
{% else %}
I know you're busy, just wanted to follow up to see if you've got any thoughts on how shops like yours are using {{subscriber.current_technology}} to help run their businesses and to see if I might be able to offer something more tailor-made to your needs.
{% endif %}
If now isn't a good time for you, is there someone else you could put me in touch with who might have some thoughts or experiences to share?
Thanks!
Brian
===
EMAIL 3
Subject: Am I trying to build a better mouse trap?
Hey {subscriber.first_name},
I get it. Maybe a 20-minute phone call sounds like a pain in the ass. If so, maybe you could help me out with just a few quick words.
"Dude. I'm good with what I've got and I'm never gonna switch so drop it."
Or:
"Look man. I don't have time to talk but if you built a booking service that did ____ that'd be worth looking at."
Thanks!
Brian
===
EMAIL 4
Subject: All Good
Hey, no worries.
I get you're running a business and the timing might just be bad.
{% if subscriber.current_technology == "none" %}
Or maybe you're totally good with how you're booking trips through your site right now.
{% else %}
Or maybe you're totally good with how your website and {{subscriber.current_technology}} are running right now.
{% endif %}
Best wishes to ya and if you've ever got some thoughts you'd like to share, I hope you'll drop me a line.
Thanks!
Brian
