Is churn rate really that important?
Last week @mijustin sent an email entitled "What's more important than getting a customer?"
I couldn't resist but read the whole article right away.
Justin keeps going saying that you need to pay attention not only on "getting the sale" but making the customers come back, activate and finally engage with your product in a way they won't leave you for good (of for a long time at least)..
And I got so hooked on this way of thinking that I started reading tons of articles about customer engagement, user activation, churn rate and everything else Google would throw at me.
(btw, you should definitely subscribe to his newsletter if you really into making/selling digital stuff)
By the end of my rabbit hole, I had an idea that got stuck with me.
And what you do when an idea won't leave you alone?
You validate it.
So I've put a website together using Landen - great product from another IH @Felixg - and now I'd like to ask you guys this:
Would a SaaS company pay ($ 249,00/mo) to have a team that hosts a weekly live webinar that onboard their users to increase the chances of converting those leads on active (and paying) customers?
