I compiled a list of marketing channels in a Google Spreadsheet
Recently I came across a marketing framework term called as KLTE which means Know, Like Trust & Engage.
1 : Know - Things you do for people to know you
2 : Like - Things you should do for people to like you
3 : Trust - Things you should do for people to trust you
4 : Engage - Things you should do for people to stay with you
I think this model is pretty useful for all internet startups and especially SaaS startups. I am preparing an exhaustive list of all channels Would appreciate if you people can join in making this a wonderful resource.
Google Spreadsheet Link:
https://docs.google.com/spreadsheets/d/1VGjqTdzWdEhcLd-TnlfymH02rDqFdsd5SkM--Ey7gnI/edit#gid=0
Not sure if this qualifies... I suppose it’s more execution than channels but:
I suppose a lot of them will fall under your content marketing channel.
Also, what are hoardings, tieups and canopy? Apologies for my ignorance. I haven’t heard these terms before.
And thanks for making this. I’m bookmarking it for future reference.