We Finally Launched FabFit

this product

Hi IH!

Last week was a good week - we finally pushed FabFit live to the public and pushed out our little promotional videos as well.

FabFit is a project that we've been working on for the past two years (turns out things take a while when you only have nights and weekends - who knew?). The product has been in ~50 beta testers hands for about 6 months now. You can check it out at https://fab.fitness.

About FabFit

FabFit is collection of Pilates-inspired classes that are centred around inclusivity, accessibility and aims to drive down any stigmas surrounding fitness. Most fitness companies cater to the "gym bunny" market, however, we saw a group of people who wanted this and needed it - women aged 35+. I've been working on this with my Mum who's a Pilates instructor and a friend of mine - a UX designer to help build up the first version of FabFit.

We've launched with about 25 classes, 4 of which are seated so if you have issues with mobility you can still join in. We've also launched with about 60 tutorials that go into each movement in detail, we've got another 50 to push live. We've still got a long way to go: we plan on adding more classes and programmes every month, add notifications, more refined goal setting, leaderboards and a whole nutrition app as well.

You can read more about why we built FabFit on our blog: https://fab.fitness/blog/why-we-built-fabfit

And if you're interested I wrote a somewhat technical post a few months back when we made the site public but didn't tell anyone: https://medium.com/fabfit-engineering/introducing-fabfit-the-tech-stack-b5edf6757067

Promotional Video

You can see the promo video on Facebook if you like: https://www.facebook.com/getfabfit/