Ask IH: How do you think of product names?

I'll start:

• Looking up quotes about whatever the product is for, e.g. photography quotes for a portfolio building website. This helps me get a feel for how people who really love the subject area talk about it.
• Google's Keyword Planner. This puts me in an SEO mindset from the start and helps me see related words/phrases that may make good product names.

What techniques/advice do you have to share about coming up with product names?