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Ask IH: Feedback on Twain -- Copy-editing-as-a-service

I used to work with copy editors to create blog content at my last startup and found the value to be well worth the cost. As an indie developer again, it's hard to justify hiring a copy editor and my needs for editing are highly variable so it doesn't make sense to contract a freelancer either.

I decided to put up a landing page for a service idea called "Twain":

https://www.twain.app

It's essentially copy-editing-as-a-service. I just launched the landing page and am testing the viability with some AdWords ads. My target customer is content marketers who want to increase their reader engagement but don't have the time to recruit and hire a professional copy-editor.

I'd love to get feedback from IH if anyone has thoughts to offer. Some specific questions I have:

  • Does this idea seem viable? Do you know anyone who would use it?
  • Am I targeting the right market? There are a lot of users who might want proofreading or editing services, but I'm focusing on content marketers right now.

Thanks!

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    This comment was deleted 7 years ago

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      Thanks for the feedback. If I understand correctly, would you be more interested in a ghostwriting service versus copy editing? I.e., you provide a prompt and we research and write it? Or just that you'd prefer if we directly re-write your copy instead of going back and forth with suggestions?

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        This comment was deleted 7 years ago

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      I agree.

      Did like the example you gave on the landing page though, @choxi.

      Also, you might want to make the value for the customer a bit more obvious on the LP - you do a great job of explaining what you do but the why I should care needs some work. And that bit is more important.

      BTW, is conciseness a word? I would have said brevity instead.

      Good luck!

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        Thanks! I was hoping to include some stats about how better writing can improve user engagement and conversion but couldn't find any good info on that, I'll see if I can make the same case in another way. Great point though.

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        This comment was deleted 7 years ago