Press Stunts: The scrappy way to grow to a $20K MRR business

Press Stunts: The scrappy way to grow to a $20K MRR business · Kapwing Blog

My cofounder and I have grown a $20,000+ MRR business in a year with trivial (<$1000) marketing spend. We’re 25-year-old product managers, not marketing gurus, but we are lucky to have discovered the power of SEO early on. Link building is the foundation of SEO, and we’ve learned a lot about getting people to link to your website along the way.

In this post, I’ll describe the “press stunt” growth tactic and how it has helped our startup grow. For young, savvy entrepreneurs, press stunts can catapult a project into the spotlight and drive enough attention to the top of the funnel to grow a real business.