Ask: is it worth it to use Product Hunt's "Upcoming" feature?

June 12, 2018

Considering making a post about our product until we're ready to properly launch. Has anyone of you here used "Upcoming" successfully to build an audience pre-launch?

Alex Loukissas

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I used it for a while, here's my opinion on why it sort of is useful, but maybe not:

Makes Sense:
- It's great to share an idea before launch and start building an audience
- It's great to test an idea before building anything. You just need a Name, catchy Tagline, some Product Photos, and Description.
- You have the ability to interact with Subscribers
- PH people want to try out new products
Doesn't Make Sense:
- Paying $79+ per month is kind of expensive
- If you were publishing "Upcoming" products often, like weekly, just to test and validate ideas then that could be useful
- But if you are really focusing on one product that you plan on launching within <3 months it doesn't really make sense
Here's my examples on my company PH page: https://www.producthunt.com/team/spacetime

Thoughts?

TL;DR

Providing an "Upcoming Products" section on PH is awesome. But the monetization method doesn't make sense.
Caleb Sylvest

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8 years ago
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  I agree with these points. I think the page and features are a useful way to collect early feedback. Don't expect to get any random signups or visibility from creating it, unless you pay and are featured.
  
  But, you can promote it yourself and use their tools to manage the signups.
  
  tylerswartz
  
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  8 years ago
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I'm currently using the free tier "Ship" feature for https://routepath.app and it's pretty useful to just have a landing page and start collecting emails.

I've considered switching over to the paid tier, but I'm kinda on the fence. I can definitely see the value of having a promoted "Upcoming" product for discovering potential users early, and the surveys seem like a great idea. But man, that price is high.

Cameron

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8 years ago
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Product Hunt is the biggest tech community, so it definitely helps in getting exposure to the thing you're building, before the big launch.

I've used it once before successfully, and now again. Definitely recommend it.

Leandro

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8 years ago
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A few people I know have used it and it worked pretty well for them. It's nice to build momentum for your launch, test your messaging, and gauge overall interest :)

Karim Traiaia

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8 years ago
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No. If you are (about to) launching one product. You get a really weird and confusing UI, and unless you are paying you still have to do the grunt work of promoting the page. If you have a network with ‘influencers’ this might be easier.
Also think about the audience PH serves and the audience you are serving. If they do match, it might be worth it.

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8 years ago
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