Targeting audience in sublocalities through online/offline marketing strategies. How to?
Hello Hackers,
I am not from the marketing background but have been researching a lot for the last few days. I need to understand how to target audience to a Sub-locality level. I did a campaign a few days back with my product, targeting to the maximum level.
I could only manage to get the data on a city level (online campaigns). My target audience is users from certain areas in the city. Any ideas with online/offline strategies with which i could achieve this. If i can also gather data for insights that would be a preferable way.
Any online strategies in specific which can be used to deliver this specific use case
Yes that's a thought we too had, The only problem, Cannot estimate the ROI and further insights on the traction which is generated by the campaign. The work around of this as i thought could be to wait for at-least a week before starting another campaign so that the previous one can be judged. I am looking out for online strategies also which could help me achieve this better
To get a measure on the traction, how about using a dedicated number solely for pamphlets.
Another trick which we did was put up a fictional name, "Ask Ritu on 8xxxxxxxxx".
A dedicated number will work better though.
Yes thats a great idea too. Additionally since its the era of advanced smartphone user we thought of putting in QR codes and SHORT urls. But in all these methods i would only get to know if the user is interested and opts for any of the above method. But given that i feel thats a trade off offline marketing has, Lack of insights. I feel i will definitely use a dedicated no as per your say to get started with
If you're creating a QR Code you can add a parameter to the URL with the target area or campaign name.
A friend of mine does something similar with zip code based mail promos. You can add a unique phone number, custom landing page url or a discount code associated with that promo campaign to help with tracking ROI. That's a problem for any offline to online campaign.