The science of naming a side project
I start a lot of projects, and while some I actually “finish”, the majority get dropped. Why not finish them all? Typically after a few hours of due diligence, I find a market I don’t want to compete in, a market that doesn’t (or won’t exist), or find the technical solution is out of my skill set.
Let’s bring this back to naming. With so much activity, I no longer invest effort in naming nascent projects that in all likelihood won’t see the light of day. If I thought out a semi-plausible name and the project does stick around then I end up anchoring on the name. Code, copy, and other items refer to this. Then when it comes time to make this identity stick, I run into the age old namespace problem – all the .coms are taken!
... full blog: https://www.calenzen.com/blog/from-project-lima-to-calenzen-the-story-of-a-name/
