How much time do you spent on engaging on social to generate leads?

My target audience of sales developers, consultants, and early-stage founders for my tool are either on Facebook Group or on LinkedIn mostly.

So I spend time practically all day, writing posts, engaging with users, commenting on their posts, and trying to get them on 1-1 DMs.

Then I have to 1-1 DMs to nurture, and get to some leading questions before scheduling a qualifying call. It sucks when finally on-call, they are duds.

I feel like it eats my whole day, not sure if this is normal for ya.