Lack of feedback telling my to stop pursuing my dream of becoming entrepenur.
Hi guys,
I found myself in a very uncomfortable state of mind. But let’s start from the beginning.
Last summer I’ve realized that marketing automation drives me crazy. You know that pain, you start your day, opening mailbox and go like this: “click, delete, click, delete”. We usually receives over 100 of email on a daily basis, maybe 10-15 of them are relevant, reaming 80 are just marketing automation spam. Even though there are fully personalized, there are still lacking human touch.
And then I had that quick eureka moment, why not to send video email with the latest blog post update, project update, exciting news affecting your customers, customer support tickets etc. When client can put your name to your face. They feel flattered that you have actually spend 1, 2 min creating just something fully personalized for them.
As I am lacking technical skills, I found two freelancers who coded just basic feature allowing to send video email to your leads, prospects or existing clients. I thought that I need to test this as soon as possible, so decided to give it a try on my local market (Poland). I’ve reached hundreds of interactive agencies, real estate agent, automotive representatives and you know what. Actually, nothing happened, people open email around 50 % watched the video, but no one have come back to me with a feedback.
From being extremely excited I have started to feel depressed and demotivated. I know that with this small feature I have not delivered any added value, but I was thinking that based on customers feedback I can narrow down the niche and move forward.
Maybe you have similar experience or felt the same and have any advice for me what I should do next. Close this project and try to look for any other exciting problem or overcome struggles and fears and find feature which can make some money for my future customers.
My project website is in polish, but still if you have some free time you can let me know your thoughts. Any feedback, advice is welcome even the worst one.
Thank you.
It is a good idea. There may be some tweaking needed on the delivery or the actual platform. Here is the main reason why you did not get the response you wanted. No matter how a message is delivered or what platform the message is on the content or copy of the message is usually trivial garbage. Even on the marketing pieces you look at you only find tiny tid bits of information that has value. The primary cause of this is lack of research into not only your customers but the customers market. As a marketer you would be my client but the content I have to create is for your market or clients and very few companies take the time to learn in detail about that. Think web dev. Hit me back if you want a new method.