Can smart pricing tiers improve retention?

How Smart Pricing Tiers Improve Retention (and eliminate upsell friction)

Pricing tiers and upsells are a popular duo in the SaaS industry. And all this chatter about upselling leads companies to develop tiers based on upgrade opportunities instead of retention, and it's a dangerous choice.

I'm challenging the norm in this piece. Explaining why I think pricing tiers should be designed for retention, not upgrades.

Let's discuss!