Your SaaS Users/Active Users Ratio?

Hi guys!

I'm curious about how other Indie Hackers with freemium SaaS are doing in regards to their active users to total users ratio. We find a lot of our users have a sporadic need for our tool and sometimes come back after months of inactivity and even become paying clients again but only a portion of our total user base qualify as monthly active users.

To clarify what I consider a monthly active user, it's a user that has logged in and completed an action in the last 30 days. I don't count users who have just signed up, only users that are logging back in after at least a day.

We're usually at 5-10% monthly active users from our total user base and I'm wondering if that's average for freemium SaaS targeting S&MBs.

Also, how do you guys reengage inactive users?

Thanks!