Maverick Eguia

My personal and professional portfolio is derived from his competitive and athletic past. After retiring after about two decades as an international figure skater, he transitioned his attributes of determination, creativity, and stubbornness for perfection to a career in branding, design, and tech. As a creative director, I strive at defining and protecting the brand’s identity.

Accomplishments

• Founded and directing the creative agency, having served more than 30 clients within the commodities, tech, cannabis, beauty, medical, and crypto sectors.
• Co-founded and heading creative and marketing for a software start-up. Released premier app product to the App Store in 2017 and was named by Apple as “An App We Love”.
• Rebranded and solidified the identity of brands within North America, most notably for the tech startup; aiding in their investment journey of raising about $40 million dollars as their Jr. Creative Director.
• Generated engaging content and assets for music artists from major record labels, which took their ticket sales for shows to a “sold out” status.
• Re-designed the “go-to-market” packaging and “point-of-purchase” displays showcased at retailers like Best Buy, Brookstone, and InMotion across the US and Canada.
• Awarded the Silver Pentaward in 2017 for the packaging design in the electronics category.
• Facilitated captivating social media content for a client with Kim Kardashian, generating thousands of new website visitors and an overflow of consultation requests.
• Directed the design billboard campaigns that showcased in Times Square, Las Vegas, and Miami.

My style for simplicity and perfection has been seen on display across different media types and platforms, but most importantly, I have made it my purpose to bring value by elevating brands from their very foundation.