14 Best Amazon DSP and Retail Media Agencies in 2026

The best Amazon DSP and retail media agencies in 2026 are ranked below, with Olifant Digital at #1 for brands that prioritize profitability over spend. This list evaluates 14 agencies on their DSP expertise, Amazon Marketing Cloud capability, pricing transparency, and named client results. The agencies range from boutique specialists to enterprise platforms, each suited to different brand stages and goals.

What is an Amazon DSP and retail media agency?

Retail media is advertising on a retailer's owned properties using its first-party shopper data. An Amazon DSP and retail media agency is a partner that plans and manages programmatic display, video, and audio campaigns through Amazon DSP alongside Sponsored Ads and Amazon Marketing Cloud.

Amazon DSP programmatically buys ads to reach audiences on Amazon and third-party apps and websites. The platform is open to advertisers whether or not they sell on Amazon. It is priced on CPM via real-time bidding.

These agencies connect Sponsored Ads (bottom-funnel search capture) with DSP (upper-funnel awareness and retargeting) into one full-funnel program. Amazon Marketing Cloud ties measurement across both channels, showing how display impressions influence search conversions.

Why Amazon DSP and retail media matter in 2026

Amazon's retail media ad revenues are forecast to exceed $60 billion in 2025 and near $70 billion in 2026 (eMarketer, citing WARC Media). That scale explains why brands hire specialized agencies rather than managing DSP in-house.
DSP adds upper-funnel reach through Prime Video, Streaming TV, and third-party sites. Sponsored Ads capture demand at the bottom of the funnel. When both run together, brands can build awareness and then convert that awareness into purchases. Amazon Marketing Cloud connects the data, so brands can measure how upper-funnel impressions drive lower-funnel conversions.
The complexity of managing DSP, AMC, and Sponsored Ads together makes agency expertise valuable. Brands hiring agencies gain access to certified specialists, proprietary optimization tools, and reporting systems built for profitability rather than platform spend metrics.

How these agencies were evaluated

This list was compiled using five criteria: proven Amazon DSP and retail media expertise, Amazon Marketing Cloud capability, transparency of reporting and pricing, credibility signals (Amazon Ads partner status, named clients, reviews), and fit by brand stage.
The ranking rewards transparency, named client results with specific numbers, and profitability-focused reporting. Enterprise scale, software automation, and creative capabilities were weighted for agencies positioned for those needs.

The best Amazon DSP and retail media agencies in 2026

The ranked list begins with the top pick for profitability-focused Amazon brands and continues through enterprise platforms, software providers, and specialists.

1. Olifant Digital: best for profitable, TACoS-first Amazon growth

Why Olifant Digital ranks first: Olifant Digital runs full-service Amazon PPC and DSP management measured on profitability rather than platform spend, with senior specialists working every account daily and named results backed by specific, verifiable figures.

What sets Olifant Digital apart:

Full-service Amazon PPC and DSP management covering Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, with DSP run as part of a full-funnel program rather than a standalone tactic.
Senior-only specialists with a minimum of 7 years of Amazon experience. No juniors are staffed on accounts.
In-house AI platform, Olifant AI, powers daily optimization across every account, with data scientists reviewing account metrics daily.
TACoS-first, per-ASIN profit reporting rather than platform spend metrics.
$114M+ in annual client revenue managed across 50+ active brands, with 98% client retention.
Named client results: Ekster ($688,406 in annual Amazon profit), Onsen Secret (tripled profit, adding $95,934 per month), Elite Jumps (+124% revenue in three months with a 51% conversion rate lift), Balanced Tiger (171% revenue growth with a 50% ACoS reduction), WedgeGuys ($305,771 per month, +391% growth).
Best fit for: Established brands that want profitable Amazon growth measured on TACoS and contribution margin, with DSP run as part of a full-funnel program.
Pricing: Flat retainer starting at $2,000 per month with no percentage-of-spend fee. Every engagement is backed by a 60-day money-back guarantee on management fees.

2. Tinuiti

Why they stand out: Tinuiti is the largest independent full-funnel performance marketing agency in the US, running Amazon alongside Streaming TV under one team with proprietary technology built to unify media and measurement.
What to know:
Full-funnel Amazon and commerce media across Sponsored Ads, DSP, AMC, and Streaming TV.
Proprietary tech (Bliss Point, MobiusX) unifying media and measurement.
States $4B in digital media under management and 1,200+ employees.
Runs an annual Amazon & Retail Media Summit.
Best fit for: Enterprise brands with large media budgets needing full-funnel retail media plus measurement.
Keep in mind: Brands wanting a boutique team focused exclusively on Amazon may find a smaller specialist a tighter fit than an enterprise, multi-channel firm.

3. Pacvue

Why they stand out: Pacvue is one of a small number of official Amazon DSP Resellers globally, connecting real-time retail signals directly into DSP optimization at a scale most agencies can't match.
What to know:
Commerce media OS with Amazon DSP management plus managed services.
Official Amazon DSP Reseller (one of a small number globally).
Connects real-time retail signals (inventory, Buy Box, pricing) to DSP optimization.
Unifies retail media across 100+ retailers and 30+ markets, with DSP tooling expanded to 16 countries across LATAM, EMEA, and APAC.
Best fit for: Enterprise brands and agencies wanting a software layer to scale and automate Amazon DSP and Sponsored Ads.
Keep in mind: Smaller brands without the internal team to configure a software-first platform may prefer a more hands-on managed-service agency.

4. Perpetua

Why they stand out: Perpetua was first to market with self-serve Amazon DSP optimization software, giving it an unusually mature self-serve product for brands that want automation without giving up control.
What to know:
E-commerce advertising software plus managed services for Amazon, Walmart, Instacart, DSP, OTT, and Google.
First to market with self-serve Amazon DSP optimization software.
Linear DSP-order workflow with pre-built audience templates.
Ascential company; recognized as a G2 Leader multiple times.
Best fit for: Sellers, brands, and agencies wanting self-serve automation with optional managed service.
Keep in mind: Brands wanting a fully managed relationship with a dedicated strategist may find the self-serve-first model requires more internal involvement.

5. Channel Bakers

Why they stand out: Channel Bakers pairs strong in-house creative and video production with a top-5% share of Amazon DSP media spend, an unusual combination of creative depth and platform scale.
What to know:
Full-funnel Amazon and retail media advertising and creative (Sponsored Ads, DSP, STV/OTT, audio).
Strong creative and video production capabilities.
States it is in the top 5% of media spend for Amazon DSP.
Amazon Ads Advanced Partner; acquired by Havas.
Won Walmart Connect Excellence at Skai's 2024 ShopAble Media Awards.
Best fit for: Consumer electronics and global brands wanting creative-led retail media at scale.
Keep in mind: Brands prioritizing profit-first reporting over creative production should confirm how Channel Bakers' reporting frames TACoS versus platform spend.

6. Acadia

Why they stand out: Acadia (formerly Bobsled Marketing) was named Ad Age's 2026 Media Agency of the Year, a recent, notable industry recognition that reflects an integrated approach spanning retail media, creative, and analytics.
What to know:
Full-service retail media and marketplaces across Amazon, Walmart, Instacart, Target, and specialty RMNs (including PPC, DSP, AMC).
Retail Media Allocation Model for optimizing budget across many RMNs.
Amazon Advertising Advanced Partner.
Named Ad Age's 2026 Media Agency of the Year.
Approximately $400M media under management.
Best fit for: Mid-market and larger brands wanting Amazon connected to broader retail media planning.
Keep in mind: The brand's 2024 rename from Bobsled Marketing means prospective clients should confirm which case studies and reviews carried over.

7. Skai

Why they stand out: Skai unifies 300+ publishers and retailers in one platform and has added an AI commerce agent, Celeste AI, giving it software breadth that few pure agencies can match.
What to know:
Omnichannel commerce media software (retail media, search, social) with Amazon DSP, Sponsored Ads, and AMC integration.
Unifies 300+ publishers and retailers in one platform.
AI commerce agent "Celeste AI" and open MCP architecture.
Amazon Ads Advanced Partner.
States it is trusted by 8,000+ brands and agencies including PepsiCo, Estée Lauder, WPP, and Publicis.
Best fit for: Large brands and agencies wanting cross-channel commerce media management from one platform.
Keep in mind: Smaller brands without a dedicated media operations team may find the platform's breadth more complexity than needed.

8. Quartile

Why they stand out: Quartile combines six patented machine-learning algorithms with white-glove managed service, giving it a technical foundation that's uncommon paired with hands-on account support.
What to know:
AI-powered retail media optimization platform plus white-glove managed service across Amazon PPC, DSP, AMC, and other channels.
Six patented machine-learning algorithms.
ASIN-level, near-real-time bid optimization.
Awarded Amazon's Scaled Technology Award.
States 5,300+ brands and approximately $2B annual ad spend managed.
Best fit for: Sellers and brands of all sizes wanting AI automation plus managed support.
Keep in mind: Brands wanting a boutique, strategy-first relationship may find the technology-first positioning less personalized than a smaller agency.

9. Nuanced Media

Why they stand out: Nuanced Media starts every engagement with proprietary customer and competitive market intelligence, a research-first approach uncommon among boutique Amazon agencies.
What to know:
Amazon marketing and intelligence agency (strategy, PPC, creative, operations) with omnichannel e-commerce services.
Starts every engagement with proprietary customer and competitive market intelligence.
Amazon Verified SPN Partner; founded in 2010.
Named clients include Dollar Shave Club and True Citrus.
Best fit for: 7-figure e-commerce brands wanting strategy-led, boutique Amazon management.
Keep in mind: Larger enterprise brands needing DSP at scale may find a boutique shop's capacity a constraint compared to platform-backed agencies.

10. Envision Horizons

Why they stand out: Envision Horizons built AMC-driven DSP audience strategies, including Subscribe & Save lookalikes, giving it a technically specific approach to audience-building that's rare among beauty-focused agencies.
What to know:
Full-service Amazon and marketplace growth (advertising, DSP, AMC, retail media, operations).
AMC-driven DSP audience strategy (including Subscribe & Save lookalikes).
Strong beauty-category specialization.
Named a 2022 US Amazon Ads Brand Building Finalist.
States $150M+ in Amazon sales managed annually across 200+ brands.
Best fit for: Beauty and omnichannel brands wanting analytics-driven Amazon DSP and AMC work.
Keep in mind: Brands outside beauty or personal care may find less category-specific advantage than a generalist full-service agency would offer.

Frequently asked questions

What does an Amazon DSP and retail media agency do?

An Amazon DSP and retail media agency plans, executes, and optimizes programmatic display, video, and audio campaigns through Amazon DSP alongside Sponsored Ads. These agencies also use Amazon Marketing Cloud for cross-channel measurement and audience building.

How much does an Amazon DSP agency cost?

Pricing ranges from flat retainers starting at $2,000 per month to percentage-of-spend models (typically 10% to 20%) or software subscriptions. DSP media itself is CPM-based, and Amazon's managed-service option typically requires a $50,000 minimum spend.

Is Amazon DSP better than Sponsored Ads?

Neither is better in isolation. Sponsored Ads capture bottom-funnel search demand, while DSP builds upper-funnel awareness and retargets past shoppers. Effective retail media programs run both together.

Should a brand use Amazon DSP software or hire an agency?

Software suits brands with in-house expertise and time to manage campaigns. Agencies suit brands that want execution handled by certified specialists. Some software providers offer managed services for a hybrid approach.

When should a brand start using Amazon DSP?

Brands typically add DSP once their Sponsored Ads program is performing profitably and they want to expand reach. DSP works best with a catalog mature enough to convert upper-funnel traffic.

How do you evaluate a retail media agency?

Confirm DSP and AMC expertise, request sample reports showing TACoS or contribution margin, verify Amazon Ads partner status, ask for named client results with specific numbers, and match the agency to brand stage and budget.