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3000 real visits, and 0 sign ups to my Expert Platform

My site is Problems.com. I created a couple guides on investing (crypto/real estate/stocks): https://problems.com/resource/

My platform enables users to speak with experts by video chat or screen share and pay per minute by credit card. Experts get paid out by ACH/stripe.

My goal is to get users curious and to want to pay to ask questions to me on my main platform (I'm the first expert) (https://problems.com/u/profile/search).

I got zero sign ups (even offering a free session).

Additionally I found a lucrative way to make money in crypto with liquidity farming (https://problems.com/services/2/crypto-will-help-you-set-up-liquidity-farming-20-1/). My goal is to promote my site.

Instead, I got emails in millions of dollars plus asking me to take a cut to manage their funds.

My goal isn't to run a fund (despite having studied finance), as it's a messy world and I don't want to be responsible for people's funds and it's not my profession.

No one seems to REALLY want/need my platform unlike when I ventured into crypto/defi stuff with another engineer, there's very strong interest in wanting to use my product.

I've spent 2 years on this project and vision and I'm trying not to give up. Any tips or experiences? When do I know to give up? Any other ideas on how I can 1) get experts on my platform 2) incentivize users to get into paid sessions with experts?

on September 4, 2020
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    Okay, just a few points because there's a lot going on under one domain...

    It's great that you have the .com for such a common word. Because the word "problems" is itself negative, maybe you want to lean into that or directly acknowledge it. I mean, it's obvious that no one would build a site to "cause problems" or "give people problems" and yet the immediate assumption upon seeing a domain called "problems" is that the site will contain problems...so it would be good to turn that on its head. Maybe a tagline like "Problems, Solved" or if you wanted to go casual, "Dude. You've got problems." Or maybe some blurb about "we all encounter problems; don't spend hours googling or let them keep you up at night...connect with someone who knows". Or you could give the site a title that doesn't match the domain exactly ("The Problem Solvers" or "No Problem" or "np"), or you could get that domain as well and point the one at the other.

    On the design: having "problems.com" lowercase at the top of the site in a bold, medium-blue, inoffensive sans looks like the domain name is for sale. Leave out the .com and choose a more dramatic or fun font. Or maybe have a designer create something with a chalkboard, or a blue exam book?

    The 2-D illustrations are okay -- it is the style currently -- but I feel like you either want something more professional or more fun. Feels like we're kind of in an undecided zone between "connect with cool people who can help you decide" and "find expert guidance on your critical questions"

    On the layout, just double check that it renders the way you want them to on phones, particularly the experts page.

    The whole expert network thing: I looked into starting an expert network service about seven years ago, because I like to see people get the information they need to be successful. I love to teach, I love to connect people. But the demand for paid expert-to-consumer wasn't there -- people hit Quora or Twitter or Yahoo Answers (lol) and spend hours spinning their wheels rather than lay out ten dollars to get a good answer directly from a human.

    I'm sure you know about Gerson Lehrman Group. Their wikipedia page plays down the degree of controversy that they got involved in. The subscribers to their newsletters (investment managers) wanted private, casual conversations with GLG's sources, so GLG became an expert network (maybe better described as a private speakers bureau). What they really wanted was insider information, or the closest thing they could get to it with hints, name dropping ("so-and-so probably knows more about what was said"), tone of voice and so on. These calls proved to be such a legal liability that investment firms began to require compliance officers to sit on the line and chaperone the calls. Which is a long way to say the only way someone will pay $400 to speak to an ex-CEO for half an hour is if they expect it to help them make an investment decision worth much more than that, or they want to work their way into the expert's personal network. (The case with the VC expert network, don't recall the name.)

    But still, there is some amount of demand for expert help and guidance that will be paid out of the asker's pockets rather than expensed to a department. And you've convinced a number of people with impressive credentials to sign up as experts, so...maybe with the right audience and messaging, it can be made to work?

    Okay, that's enough for one message, sorry I didn't get to the crypto or the blog. Happy to go to email if you prefer (in my bio).

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      This is really great. I'm going to self reflect, and let me email you!

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    I have thoughts on your site and on the expert thing -- I'll come back to this tomorrow when I have time.