38+ lessons Alex learned bootstrapping company of one from $0 to $9k MMR & A/B test your CTA with 1st person perspective

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Use first-person perspective in your CTAs to increase your click-through rate

If you want more people to click a button, don't just tell them to click it. Let them tell you.

Switching from second-person CTAs to first-person can be a boon to your conversion rate. Michael Aagaard tested and found that "Create Your Account" was about 25% less effective than "Create My Account"

This is low-investment, high-reward so give it a shot. And, as always, make sure to A/B test.

38+ lessons learned bootstrapping company of one from 0$ to $9k MMR by @aershov

Bootstrapping is about launching products on existing markets (so the idea is already validated), niche it down (to reach and segment customers easily) ideally to 1000 customers worldwide (1000 x $50/m, ±$500k/y), then niche it down again, establish better execution and UX as a main competitive advantage (to attract other products refugees) and find your flywheel via semi-automated marketing (to achieve the lowest possible CPA). Don't create new markets, don't chase innovative ideas. Prefer optimization over innovation.
Bootstrapping (and entrepreneurship) is a career. Don't expect quick results. Stack bricks one by one. Stair-step rather than jump. Run a marathon, not a sprint. Do back-envelop estimations and plan to spend on one project three years rather than three months. Read/Listen Rob Walling today.
You don't have a business if you don't have a profit. Be always profit first. Pay yourself first, then pay your creditors.
Start marketing before coding.
Start write/collect your content before marketing.
Recognize and write down your product value metric. Read/Listen Patric Campbell today.
On-boarding should guide a user on how to get value from the product in less than 30 seconds and nothing else.
Eliminate as much friction as possible along the user-to-customer journey in your product. In extreme show your offer to a user right after on-boarding.
Avoid trials - they prolong the user's journey to your offer and put time constraints to a potential customer (we all have ADHD). Prefer freemium to trials where you could restrict user's ability to get more value from the product keeping it just on a bare minimum. The user should stumble upon the product's "value metric" every session and suffer by not able to have it all.
Always collect emails. On an early stage prefer email collection to conversion. You have better chances to reactivate users with email than reactivate a lost visitor without one.
Always be testing. There is always a better version of your product waiting for you.
Any hype is good for your content. People usually avoid perfection. add Flaws in your content or a hint of controversy and people would be like to point it to you out and discuss. Learn on the public.
Charge more, sell on value: products with product-market-fit either making money for you, saving money, or saving your time. Read/listen Patric McKenzie today.
Charge more, it's the easiest and most controllable way to immediately increase your revenue.
Charge more, reconsider (rise) your pricing monthly while something bad won't happen (you'll see it as significant conversion drop/churn rate increase).
Optimize conversion. It's the second most important way to increase your revenue after pricing. Fix your leaking bucket before double down on marketing. Squeeze any penny from the current product state before moving forward and build more features.
Invest your time in 1. conversion optimization 2. execution (UX) 3. marketing rather than new features.
Don't ship features. If you are developing new features stop today and think which one to remove without losing your UVP.
A new feature in your product should always serve a new segment of your potential customers. Build it just after you already optimized the previous version of your MVP. If it's not the case you probably don't have an MVP.
Be able to dynamically change pricing to your service in seconds (not days) through your admin panel (or DB).
Bootstrappers don't build products. They build marketing/conversion tunnels around MVPs, optimize them, and replicate and double down on what works.
Choose products that could be scaled horizontally to serve similar audiences. This way you could replicate the system and product relatively easy, target a different segment of customers, and multiply your revenue.
Build technical platforms to reuse them to multiply success.
Use boring technologies, that decreasing the cost of bootstrapping and code maintenance. Hack around for fun, not for profit.
Don't forget to use Black Fridays/XMas sales to close more deals from your mailing list.
Implement cart abandoning/order cancelation logic and send a 25% discount to recapture the revenue.
Niche down, then niche down again.
Use Unlock CTA rather than Upgrade CTA. People naturally love to unlock doors (paywalls).
Charge more is not a mantra. Charge enough to get your local revenue max. Some markets (b2c) are very price sensitive so by charging more you could lose 20-25% of your potential customers. Do your maths and seek local revenue max for your traffic by dynamic pricing.
Stick with one-function pluggable products (Unix approach) that solves one particular problem. It's easy to market and maintain.
Be accurate with owning any parts of customers' design and UX in your product. It's a rabbit hole, it's opinionated and very hard to maintain. Lean towards APIs, tools to provide/transform customers' data rather than build UI level on top of it.
Try to leverage and grow your existing audience instead of serving a new one. It's easy to sell a new product to people who know you rather than spend one more year gaining trust from the orthogonal audience you are a stranger to.
Before starting a new product always try to invalidate your idea. Some problems exist just in your head. The easiest way to do that is google for an existing solution.
Try to resist shiny objects syndrome. Don't start new products, optimize what already works. The best code is the code you have never written.
Don't compare yourself with other founders. Everyone's way is unique. Stay authentic, never copy/look for competitors. Study competitors just for copy and marketing ideas - they already done all the hard work for you so just use it.
If you play and treat your business like a hobby you can't lose.
Always consider the opportunity cost of any decision/feature/commitment.
For companies of one, the question is always "what can I do to make my business better?", instead of "what can I do to grow my business larger"? Read Paul Jarvis today.

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