5 customer retention strategies to win back lost sales

Yup! From a customer perspective, it really annoys me when I see new customers get promos/freebies from a business I've bought a product/service from, yet, I get nothing as a long-standing customer. Focus on the customers you have, founders.

Exactly this! My first startup failed because I was chasing new customers and not looking after the ones I had. Once you realize there's more money to be had from your existing customers and it's easier to sell to your existing customers too, sales become a lot easier overall.