5 Most Valuable Applications of Machine Learning in Retail

I think Predictive Analytics powered by Machine Learning is a great field for startups because this concept is still relatively nascent and still could deliver big time. Here is a great article on this topic https://spd.group/machine-learning/predictive-analytics-and-machine-learning-in-retail/. What do you think about bringing Machine Learning to marketing areas like this? Does it have such a promising future?