A founder was losing $10K in MRR silently. Here is how we caught it before it was gone.
About six weeks ago, a founder reached out to us. He was working on an AI productivity app, and at first glance, his churn rate seemed fine.
But his monthly recurring revenue kept slipping, little by little, each week.
He couldn’t figure out why.
When we checked his drift data, three users stood out right away. They were all on his highest tier and had been quiet for weeks. Their logins were less frequent, they used fewer features, and their sessions were getting shorter.
None of them had cancelled yet, but the pattern was clear. They had already checked out mentally.
We flagged these users, and he personally reached out to all three. Two of them replied within an hour.
One user encountered a workflow issue he thought couldn’t be fixed, so he never reported it. We fixed it in a day, and he decided to stay.
Another user had started looking at a competitor but hadn’t made a final decision. A quick 15-minute call convinced him to stay.
The third user never replied and eventually left.
But those two accounts he saved were both on the $299 plan. Over their remaining lifetime, that added up to nearly $10,000 in MRR that would have disappeared without any warning.
No survey would have caught this, and no exit email would have arrived in time. The decision to leave was already forming weeks before they ever clicked cancel.
This is what silent churn really looks like, and it’s exactly what Flidget is designed to catch.
If your MRR is dropping and your dashboard doesn’t show why, the signs are probably already there. You just need a way to spot them.
