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36 Comments

A regulation just became our best marketing channel

The EU AI Act Article 4 went into effect in February and requires "AI literacy" for anyone deploying or operating AI systems. We published a compliance checklist yesterday (https://aisa.to/blog) and the organic traffic from EU AI Act related searches is already outperforming anything we've done on paid.

The interesting part: companies reaching out aren't asking "what is AI literacy" — they're asking "how do we prove our employees have it." That's exactly what aisa.to does (conversational AI skills assessment, ~20 min, scores across 11 criteria).

Numbers so far: 1,900+ assessments completed. Average score 52/100. 62% of people fall below what we'd call Proficient. The weakest area is Safety at 45/100.

Biggest learning from this phase: B2B buyers don't care about your product features until a regulation makes them care. Then they want it yesterday.

https://aisa.to

on September 24, 2026
  1. 1

    Good point. Did you test that with users before committing to it?

  2. 1

    Clear and practical, thanks. Did anything surprise you along the way?

  3. 1

    Clear and practical, thanks. Did anything surprise you along the way?

  4. 1

    Nice work shipping it. What has been the biggest challenge since launch?

  5. 1

    Interesting take. Would you still recommend this approach to someone starting today?

  6. 1

    Helpful post. How did you get your first bit of traction?

  7. 1

    Nice work shipping it. What has been the biggest challenge since launch?

  8. 1

    Curious how long it took before you saw the first real results?

  9. 1

    Nice work shipping it. What has been the biggest challenge since launch?

  10. 1

    Curious how long it took before you saw the first real results?

  11. 1

    Helpful post. How did you get your first bit of traction?

  12. 1

    Interesting take. Would you still recommend this approach to someone starting today?

  13. 1

    Nice work shipping it. What has been the biggest challenge since launch?

  14. 1

    Solid lesson. Which channel has worked best for you so far?

  15. 1

    What made you pick this stack over the alternatives?

  16. 1

    Makes sense. Are you planning to charge for it, or keep it free for now?

  17. 1

    Interesting. How are you measuring whether it is working?

  18. 1

    Thanks for sharing the numbers, that makes it much easier to follow.

  19. 1

    What made you pick this stack over the alternatives?

  20. 1

    Interesting approach. What was the hardest part to get right?

  21. 1

    Good point. Did you test that with users before committing to it?

  22. 1

    This is useful. How are you finding your first users so far?

  23. 1

    Helpful post. How did you get your first bit of traction?

  24. 1

    Interesting take. Would you still recommend this approach to someone starting today?

  25. 1

    Nice work shipping it. What has been the biggest challenge since launch?

  26. 1

    Curious how long it took before you saw the first real results?

  27. 1

    Helpful post. How did you get your first bit of traction?

  28. 1

    Interesting take. Would you still recommend this approach to someone starting today?

  29. 1

    Nice work shipping it. What has been the biggest challenge since launch?

  30. 1

    Curious how long it took before you saw the first real results?

  31. 1

    Clear and practical, thanks. Did anything surprise you along the way?

  32. 1

    Really relatable. How much time do you put into this each week?

  33. 1

    Helpful post. How did you get your first bit of traction?

  34. 1

    Interesting take. Would you still recommend this approach to someone starting today?

  35. 1

    Nice work shipping it. What has been the biggest challenge since launch?

  36. 1

    Love this angle, honestly. What made you look into it in the first place?