After years of trading crypto ourselves, we built the platform we wished existed
My partner Simon and I have been involved in trading for a long time, and over the years we kept running into the same issue with automation tools.
Most of them either require juggling multiple platforms, signals and scripts, or they promise unrealistic results that make the whole space feel chaotic.
We started building TwoTicks because we wanted something calmer and more structured. A platform where strategies can run directly on a user’s exchange without needing a patchwork of third-party tools.
The idea was simple: make automated strategies easier to run while keeping things transparent and controlled.
We’ve now launched and are in that interesting stage where the product exists and users are starting to come in, but discovery is the real challenge.
I’d genuinely love to hear from other founders here.
What actually moved the needle for you when you were trying to get early visibility for a new product?
Building a trading platform from firsthand experience is a great way to uncover the engineering challenges that aren't obvious from the outside. Once real users and transaction volume arrive, reliability, secure wallet architecture, resilient APIs, risk controls, monitoring, and fault tolerance become critical. Turning a product you wished existed into dependable production infrastructure is where much of the real engineering work happens.
One interesting thing we learned building TwoTicks was how fragile most trading automation stacks are when they rely on several third-party tools talking to each other.
That was actually the original motivation behind building the platform.....reducing the number of moving parts so things fail less often.
Curious if anyone else here has run into that problem when building automation or trading tools.
One thing that surprised me while building TwoTicks was how many traders told us they stopped using automation tools because they became too complicated to manage.
Curious if other founders here have run into the same issue with products becoming harder to use as features grow.