Small sample size (60 consumers interviewed+eye-tracked)…
Small sample size (60 consumers interviewed+eye-tracked), but the results align w/ my observations -- searchers prefer to click brands they already know, like, & trust
(via https://www.redcmarketing.com/app/uploads/2018/10/The-Secret-Life-of-Search.pdf -- warning, it's a PDF)
Interesting result. Thank you for sharing. It takes a lot of time and effort to have a brand recognized and trusted. Love this one: "Copy content,
imagery and search rankings all influence behaviour".