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4 Comments

Can you review my landing/sales pages for two ideas?

Hi guys, first time poster.

Been involved with a few (unsuccessful) start-ups over the years as the "tech guy". Now looking into starting my own thing and hopefully transition into running something full-time. Have a couple of ideas, though never built a sale page before.

SaaS product (A/B testing)
A
https://phhdigital.co.uk/products/elementary-analytics-see-data-your-way/
B
http://elementaryanalytics.com

eBook idea
https://phhdigital.co.uk/products/api-codeigniter/

Please can people review the landing pages? Any feedback at all will be greatly received.

on May 23, 2019
  1. 1

    I noped out of A and eBook pretty quickly. There was way too much text.

    I liked B in comparison to A. But:

    1. The text in your hero doesn't help me understand why your product is useful or its benefits.
    2. The information I am looking for in (1) is below the fold, but very verbose. Are you trying to say that I can correlate my social media and website analytics?
    3. The tabbed interface for features is making me click too much and you haven't made your product attractive yet, so why should I spend time clicking? It's easier to scroll than click. They should be vertical, not horizontal.
    4. "Easy to use" is neither a unique feature, nor something to be proud of in this day and age. Rather the expected norm.
    5. "Unlimited" is good. That's a value proposition I can get behind as a customer.
    6. "We have designed our dashboard to give you the information you need" - I am still not sure what information you are providing, why I need it, or why that information might be helpful.
    7. "Use anywhere" is good. Being able to access it 24/7 is table stakes and not worth mentioning.
    8. "UNIQUE SCREENS THAT WORK PERFECTLY" - You are not saying anything new, and it still doesn't help me understand why your service is beneficial. Customers expect your product to work perfectly, no need to call it out. Also, the whole section is basically repeating what was said in the tabbed interface earlier.
    9. "Analyze your data with minimal effort" - finally something that might make me want to use your product. I am still not sure how your product helps do this.
    1. 1

      Brilliant info. Thanks so much. This really is helping me move forward with my projects. Thanks again for the help.

  2. 1

    Hi Phil, welcome!

    A) Here is my thought process, "This looks pretty good, simple." and then I scroll. Holy. Fricken. Smokes. I am under a lot of pressure to try and understand what the heck is going on here. You have 1,488 words before you even introduce your product. That's a heavy heavy load. All in all, around 2,590 words. Design wise, the hierarchy is all over the place.

    B) This is better in terms of information and design. Your body text is like 5 shades too light, darken it for more contrast. You center your headings but not the body text and it is not working with you here. I would center them.

    There are some problems here, which need to be addressed before you show this to any clients with ads or cold calls etc... I would search through dribbble and awwwards/uplabs to see how others are displaying info and products like yours.

    Welcome to IndieHackers!

    1. 1

      Amazing. Thanks for so much for the feedback. Appreciate you taking time out to look at them. Great info on using dribble etc. We crack right on with it :)