The marketing industry has long gone digital. Every new gadget, social network, app, or unusual advertising move is, first and foremost, an opportunity for your customers. If you don't follow the trends, you will naturally lose customers, handing them over on a platter to more agile competitors.
Such promising phenomena in digital marketing include chatbots. I believe they are a versatile tool for businesses of all sizes and industries. They automate communication with customers, generate leads, sell, and perform various other functions.
It is logical for a business to have its representative in the form of a chatbot on the communication platform where its potential customers gather. Moreover, people are comfortable when a company with exciting products or services is available on messengers. According to research, 61% of all respondents hold this position.
That's why 67% of companies worldwide use chatbots to automate communication with their customers. Everyone is used to it by now.
Despite the widespread use, creating chatbots is still associated by ordinary people with something mega complicated and requiring special education. What can I hide? I thought so too. But I want to assure you otherwise!
Making your chatbot is as easy as assembling a figure out of a child's construction set. On modern platforms, no code is required to create bots, and the whole technology is reduced to assembling on the principle of attaching one block of information to another, just like a game of LEGO.
This means that any marketer, manager, or anyone can master this activity. Creative and create, implement your ideas, and even sell them without complicated schemes and code. This is how inqoob was conceived. And I believe it turned out that way.
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